The Trust Factor - Leadership

Leadership contains certain elements of good management, but it requires that you inspire, that you build durable trust. For an organisation to be not just good but to win, leadership means evoking participation larger than the job description, commitment deeper than any job contract’s wording. Stanley A. McChrystal

The past week has seen many conversations carried out in different circles. From re-establishing bonds with friends and their children (through jumping on trampolines, watching their favourite movie, to playing their favourite games), coaching business owners how to improve the performance of their marketing, to hearing how clients now see their clients as more than just a buyer of their product/service… it’s been busy. Upon reflection, these conversations seem to have a common theme… building the Know, Like & Trust Factor.

Each situation required building the relationship to a level where the other party was prepared to include me in to their circle… their levels of knowing, Liking & Trusting was at a level that they saw the value we could add together. This couldn’t be assumed and had to be established up front. Making the favourite Ham & Pineapple pizza didn’t happen with just anyone. So investing time to build these bonds meant the value added was quality.

Here are 3 tips i’ve used before to help build the Know, Like & Trust factor:  

  1. Make time – making your time available to chat with those who will build your business, whether it be your team or your ideal client, shows you value them and their contribution. This getting to know them will help you focus on what matters to them. 

  2. Learn about your customers/team – attracting your ideal clients or getting the best out of you and your teams, takes knowing what drives them and what they value. Knowing this, then allows you to focus on tying this in to the way you interact with them.   

  3. Consistency is key – Consistency in the message your clients & team get, adds certainty to the potential results they can achieve. Be consistent & they will know what to expect. Who do you trust more…. someone who’s standards are all over the shop or someone who is consistent in their approach?

This week is a perfect opportunity to build your Know, Like & Trust muscle. Use the above tips and interact with 5 people who can help you get better results from your business or team.    

We encourage you to forward to those in your networks. They will not be added to the mailing list until they sign up themselves. If you’d like to chat about how you can build your Know, Like & Trust Factor, send us a note at and we’ll get in touch.

Have an awesome week!

Paul Farmer